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In simple terms SEO or Search Engine Optimisation is all about improving the website organic ranking or visibility in major search engines like Google, Yahoo, Bing etc. An effective SEO campaign includes implementation of various strategies for improving website visibility, targeted traffic and conversions for better returns.

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However changes in search engine algorithms make it more and more challenging for the businesses to stay informed and beat the competitors. Here is where SEO training helps you boost your existing skills and keeps you updated about the latest trends. The more you learn about building an effective SEO campaign, the more it helps you improve conversions for your business.

Reduces Cost Improves Conversions

Search engine optimization training will save you from the cost of hiring SEO experts for your company. Opting for SEO training over outsourcing is a very cost-effective solution for your business. SEO training allows you to wisely choose keywords, target your services to targeted customers, and acquire good amount of sales over time.

Search Engine Optimization Techniques

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Many WordPress users have no idea how valuable WordPress SEO Training is their online success. Passing up an opportunity to take advantage WordPress SEO Training is not recommended. When SEO is combined with WordPress, you will be absolutely amazed by the results. Trying to make money without WordPress would be like trying to paddle upstream without a paddle. That is why it is so critical to get quality training. Stop struggling to be found!

There are two versions of the WordPress program that may work for you. For some people times are tuff right now. This WordPress option gives you the ability to get started without spending money: WordPress.com. Option two is the 3rd party hosted WordPress application. If you are hot on getting started with WordPress the best way, using paid hosting will offer you more controllable optimization and nicer design templates. WordPress download and information link is here: WordPress.org

The only way to get on the first page of search engine listings without a SEO optimized blog is to advertise with pay per click (PPC) ads. Pay Per Click is fast. Pay Per Click advertising offered by the major search engines will work fast but is considered risky for those without the proper PPC training. Your target keywords for PPC may cost dollars per click especially if there is tons of competition. Not into WordPress yet? It's probably a good idea for you to get started. There will never be a better time to get WordPress SEO Training.

Search Engine Marketing Tutorial

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Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today.

Step #1 - Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

  • To gain higher rankings.
  • To redesign your Web site to be more user friendly.
  • To implement SEO basics throughout your site to make it search engine friendly.
  • To increase your visitor response online.
  • To open additional windows to your site through social media marketing.
  • To launch an article marketing plan.
  • Or all of the above.

What ever your goal is it is important to write it down and post it where you can see it every day. "Goals that are not written down are just wishes."

Step #2 - Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site. Let's take the goals above and see how the keyword research you learned to perform in your seo training can be used.

  • Higher rankings can be achieved by finding those keywords in your industry that have a high KEI (Keyword Effectiveness Index) and low competing pages. You should concentrate on finding five phrases that you can work on simultaneously.
  • By redesigning your Web site you can be including your new found phrases and work them into your sales copy. If you are creating a new site this is the ideal time to make sure you are concentrating on your visitors experience while on your site.
    • Include a call to action above the fold
    • Contact information above the fold in straight html including area code and zip code.
    • Only use Flash in small elements and not as the whole page.
    • Include something that will grab your user's attention. Something out of the normal that will make your visitor stop and take notice of your page.

· Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.

Step #7 - Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learnin your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don't let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

The first place would be Google, Yahoo! and MSN's Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them.

Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.

Continue learning by attending your favorite SEO Training provider's courses on a yearly basis. Principles and techniques change often so always keep on top them.

Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.