Charlotte Seminar SEO – Excel Performance Media Event-Info

Why participate in an SEO training course in Charlotte?

There are many reasons to consider doing optimisation courses.

We all know that the internet is a wonderful place to find or provide information. The internet revolution has changed our lives as much as the arrival of the Bronze Age or the Atomic Age.

Search engine optimisation (SEO) is the application of techniques designed to bring webpages to the top of search engine results pages for targeted keywords to increase visitor numbers. Search engine optimisers specialise in promoting websites for clients. Some optimisers find it academically challenging although the primary interest of most is to provide excellent professional service for financial reward.

There are more opinions on how to move webpages to the top than optimisers. Every statement that most optimisers would accept will be challenged by someone who claims to be the world’s greatest expert. For example, most would say that you are unlikely to achieve top positioning if your targeted keywords are not in the Page Title tag – that it is the top on-page factor. The occasional experienced optimiser will disagree. Evidence based research providing compelling data to confirm that an opinion has merit is difficult to find. There is not even one peer reviewed internationally recognised journal or website edited by experts with appropriate academic qualifications.

Google is the most popular search engine and everyone with a website wants to be at the top for their search terms. Search engines are e-commerce companies that accumulate wealth in proportion to their popularity. It is in their individual interests to enhance their programs that position webpages in the order that best answers a search request.

There are at least 200 factors in the Google positioning program (algorithm). Just to make it interesting, Google changes their positioning algorithm at least once a day and brings in major changes at less frequent intervals. The bottom line is that Google holds the key to enormous potential wealth but the combination to unlock it is as closely guarded as Fort Knox.

Search Engine Optimization Certification in Charlotte

Where can I find a good search engine optimisation course in Charlotte ?

By its very nature, those who provide a good training will advertise it online. As you surf the net, you will spot endless courses.

There is much to be said for courses run by recognised academies, colleges or universities. For example, in Charlotte there is one with some of the local leading lights, with 10 acclaimed experts, from the Charlotte’s new media industry who have joined forces with advanced webmasters in Charlotte to produce a groundbreaking new search engine optimisation (SEO) course designed to improve search and social media marketing skills.

When?

This depends when you feel that you need to move up a gear and also the level you have reached. Of course not everyone feels the need for training.

There are courses at basic level, intermediate level and advanced level.

Which Courses?

The social media websites such as Facebook and Twitter have an effect on SEO but there is debate on their exact role. It probably varies according to different niches. There are SEO courses in Charlotte focused on social media. There are special interest courses – for example there is a training course available in Charlotte for web designers covering [tag].

Search Engine Optimization Training – Pros and Cons of SEO Training

In this writing, I will be pointing out some very important search engine optimization techniques or SEO tactics which, if they are well implemented, will surely bring you a decent number of visitors to your site through organic searches. Each of the named step needs to be done the right way if you want to succeed in your quest for traffic.

On-page SEO Techniques

On-page SEO techniques are often dependent on the structure of the website to be implemented properly. Some site layouts might push you to put aside some of the techniques that can be used for on-page optimization for others. However, the essential tips that I will cover here are the ones that could be used almost all the time. Let’s dive in now…

Niche Keywords Research

One of the most important aspects and basis of Search Engine Optimization is ‘Keyword Research’. This is the first step that needs done to help focus on the right target (keywords). Since many keywords that we might be interested in are most of the time competitive ones, it is therefore better to select and target achievable keywords or keyword phrases which have low competition. Moreover, using long tail keyword phrases are the best way to achieve SEO success.

What about off-page SEO tactics?

Should off-page search engine optimization techniques be added to the effort?

My answer is yes and no! Actually it will all depends on how your keyword research and on-page SEO were done. If your on-page techniques were employed correctly, you then don’t really have to bother about off-page. However, you can still try to build some very relevant backlinks from authority websites to help give importance to your page and make some use of social medias to help drive even more traffic to your pages but if on-page is done properly, this will be largely enough to beat your competitors in terms of search engine ranking.

Search Engine Optimization Techniques

Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today.

Step #1 – Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

To gain higher rankings.
To redesign your Web site to be more user friendly.
To implement SEO basics throughout your site to make it search engine friendly.
To increase your visitor response online.
To open additional windows to your site through social media marketing.
To launch an article marketing plan.
Or all of the above.

What ever your goal is it is important to write it down and post it where you can see it every day. “Goals that are not written down are just wishes.”

Step #2 – Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site. Let’s take the goals above and see how the keyword research you learned to perform in your seo training can be used.

Higher rankings can be achieved by finding those keywords in your industry that have a high KEI (Keyword Effectiveness Index) and low competing pages. You should concentrate on finding five phrases that you can work on simultaneously.
By redesigning your Web site you can be including your new found phrases and work them into your sales copy. If you are creating a new site this is the ideal time to make sure you are concentrating on your visitors experience while on your site.
- Include a call to action above the fold
- Contact information above the fold in straight html including area code and zip code.
- Only use Flash in small elements and not as the whole page.
- Include something that will grab your user’s attention. Something out of the normal that will make your visitor stop and take notice of your page.

· Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.

Step #7 – Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learnin your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don’t let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

The first place would be Google, Yahoo! and MSN’s Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them.

Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.

Continue learning by attending your favorite SEO Training provider’s courses on a yearly basis. Principles and techniques change often so always keep on top them.

Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.