Chicago Local SEO Training – Excel Performance Media Event-Info

Why participate in an SEO training course in Chicago?

There are many reasons to consider doing optimisation courses.

We all know that the internet is a wonderful place to find or provide information. The internet revolution has changed our lives as much as the arrival of the Bronze Age or the Atomic Age.

Search engine optimisation (SEO) is the application of techniques designed to bring webpages to the top of search engine results pages for targeted keywords to increase visitor numbers. Search engine optimisers specialise in promoting websites for clients. Some optimisers find it academically challenging although the primary interest of most is to provide excellent professional service for financial reward.

There are more opinions on how to move webpages to the top than optimisers. Every statement that most optimisers would accept will be challenged by someone who claims to be the world’s greatest expert. For example, most would say that you are unlikely to achieve top positioning if your targeted keywords are not in the Page Title tag – that it is the top on-page factor. The occasional experienced optimiser will disagree. Evidence based research providing compelling data to confirm that an opinion has merit is difficult to find. There is not even one peer reviewed internationally recognised journal or website edited by experts with appropriate academic qualifications.

Google is the most popular search engine and everyone with a website wants to be at the top for their search terms. Search engines are e-commerce companies that accumulate wealth in proportion to their popularity. It is in their individual interests to enhance their programs that position webpages in the order that best answers a search request.

There are at least 200 factors in the Google positioning program (algorithm). Just to make it interesting, Google changes their positioning algorithm at least once a day and brings in major changes at less frequent intervals. The bottom line is that Google holds the key to enormous potential wealth but the combination to unlock it is as closely guarded as Fort Knox.

SEO Online Training in Chicago

Where can I find a good search engine optimisation course in Chicago ?

By its very nature, those who provide a good training will advertise it online. As you surf the net, you will spot endless courses.

There is much to be said for courses run by recognised academies, colleges or universities. For example, in Chicago there is one with some of the local leading lights, with 10 acclaimed experts, from the Chicago’s new media industry who have joined forces with advanced webmasters in Chicago to produce a groundbreaking new search engine optimisation (SEO) course designed to improve search and social media marketing skills.

When?

This depends when you feel that you need to move up a gear and also the level you have reached. Of course not everyone feels the need for training.

There are courses at basic level, intermediate level and advanced level.

Which Courses?

The social media websites such as Facebook and Twitter have an effect on SEO but there is debate on their exact role. It probably varies according to different niches. There are SEO courses in Chicago focused on social media. There are special interest courses – for example there is a training course available in Chicago for web designers covering [tag].

The Ultimate Guide to SEO Training

This Meta Keyword Tutorial is a primer in the basic construct of your Website's Meta Tags for Meta Keywords and Meta Description. We will discuss Meta Keyword html application, Meta Keyword Limit or Meta Keyword Maximum, use of, and proper development of the Meta Description. Remember that over 8082bfdd304ec55dbaad54b3b12364d7b98ad3890ab45f8087b672f6c841641112 of all on-line transactions begin with a keyword search.

Choosing the right keywords is very important to your success in operating any Internet campaign. The proper use of keyword tools is a very effective way to find out potential keywords for your website. Of course any marketing idea should be put to task before investing your time, and thus, a good reliable Keyword Tool is where the process begins. One of the most popular Keyword tools is from NicheBot2. Gaining keyword intelligence and your web page keyword optimization is the sole reason for the existence of keyword tools.

The Meta tags with keyword in a search engine optimization application is done carefully and sensibly. SEO work sometimes can make sense, and sometimes not. When it comes to long tail keywords, the searcher is usually searching a group of words that may or not make sense grammatically. Yet this combination of keywords is searched for frequently enough to make it interesting, yet has very little competition on the Internet. Don't forget to make your writing sensible enough to the human reader as well as taking care to allow the best organic search engine optimization. Overall, you need to maintain a careful balance of human readability and search engine friendly text.

Meta Keyword Limit or Meta Keyword Maximum

meta name="keywords" content="Meta Keyword Optimization Checklist, Meta Tag and Keyword Optimization, Meta Keyword Optimization, Meta Keyword Maximum"

Most, but not all browsers allow you to look at the source code. You should become accustomed to viewing html anyway. It is not complicated code; just think of html as another way to set up or format your document to appear correctly on the web page. With Internet Explorer7 or IE7, visit a website, then go to "View" at the top of your browser, then click on SOURCE, it should open up in Notepad.

We have reviewed the ways in which Meta keyword optimization is accomplished. Please remember some important points such as Keyword stuffing is a practice of the past. Do not perform keyword stuffing in your Meta Keyword list, Meta Description Keyword or literally for any Meta optimization search engine strategy. It is also not a good idea to perform keyword stuffing in your web content. Clearly you have a job to do, but the best way to think of it is this; would you be comfortable in asking a Google representative to review your webpage content prior to its launch?

Choosing the right keywords and the right keyword tools is very important to your success in operating an Internet Campaign. Use strategies we recommend, and your success will be accomplished with a white hat! And remember, over 8082bfdd304ec55dbaad54b3b12364d7b98ad3890ab45f8087b672f6c841641112 of all on-line transactions begin with a keyword search.

Search Engine Optimization Tutorial

Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today.

Step #1 - Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

To gain higher rankings.
To redesign your Web site to be more user friendly.
To implement SEO basics throughout your site to make it search engine friendly.
To increase your visitor response online.
To open additional windows to your site through social media marketing.
To launch an article marketing plan.
Or all of the above.

What ever your goal is it is important to write it down and post it where you can see it every day. "Goals that are not written down are just wishes."

Step #2 - Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site. Let's take the goals above and see how the keyword research you learned to perform in your seo training can be used.

Higher rankings can be achieved by finding those keywords in your industry that have a high KEI (Keyword Effectiveness Index) and low competing pages. You should concentrate on finding five phrases that you can work on simultaneously.
By redesigning your Web site you can be including your new found phrases and work them into your sales copy. If you are creating a new site this is the ideal time to make sure you are concentrating on your visitors experience while on your site.
- Include a call to action above the fold
- Contact information above the fold in straight html including area code and zip code.
- Only use Flash in small elements and not as the whole page.
- Include something that will grab your user's attention. Something out of the normal that will make your visitor stop and take notice of your page.

· Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.

Step #7 - Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learnin your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don't let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

The first place would be Google, Yahoo! and MSN's Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them.

Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.

Continue learning by attending your favorite SEO Training provider's courses on a yearly basis. Principles and techniques change often so always keep on top them.

Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.