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Memphis Online SEO Course

Why participate in an SEO training course in Memphis ?

There are many reasons to consider doing optimisation courses.

We all know that the internet is a wonderful place to find or provide information. The internet revolution has changed our lives as much as the arrival of the Bronze Age or the Atomic Age.

Search engine optimisation (SEO) is the application of techniques designed to bring webpages to the top of search engine results pages for targeted keywords to increase visitor numbers. Search engine optimisers specialise in promoting websites for clients. Some optimisers find it academically challenging although the primary interest of most is to provide excellent professional service for financial reward.

There are more opinions on how to move webpages to the top than optimisers. Every statement that most optimisers would accept will be challenged by someone who claims to be the world’s greatest expert. For example, most would say that you are unlikely to achieve top positioning if your targeted keywords are not in the Page Title tag – that it is the top on-page factor. The occasional experienced optimiser will disagree. Evidence based research providing compelling data to confirm that an opinion has merit is difficult to find. There is not even one peer reviewed internationally recognised journal or website edited by experts with appropriate academic qualifications.

Google is the most popular search engine and everyone with a website wants to be at the top for their search terms. Search engines are e-commerce companies that accumulate wealth in proportion to their popularity. It is in their individual interests to enhance their programs that position webpages in the order that best answers a search request.

There are at least 200 factors in the Google positioning program (algorithm). Just to make it interesting, Google changes their positioning algorithm at least once a day and brings in major changes at less frequent intervals. The bottom line is that Google holds the key to enormous potential wealth but the combination to unlock it is as closely guarded as Fort Knox.

Learn About SEO in Memphis

Where can I find a good search engine optimisation course in Memphis ?

By its very nature, those who provide a good training will advertise it online. As you surf the net, you will spot endless courses.

There is much to be said for courses run by recognised academies, colleges or universities. For example, in Memphis there is one with some of the local leading lights, with 10 acclaimed experts, from the Memphis ‘s new media industry who have joined forces with advanced webmasters in Memphis to produce a groundbreaking new search engine optimisation (SEO) course designed to improve search and social media marketing skills.

When?

This depends when you feel that you need to move up a gear and also the level you have reached. Of course not everyone feels the need for training.

There are courses at basic level, intermediate level and advanced level.

Which Courses?

The social media websites such as Facebook and Twitter have an effect on SEO but there is debate on their exact role. It probably varies according to different niches. There are SEO courses in Memphis focused on social media. There are special interest courses – for example there is a training course available in Memphis for web designers covering [tag].

The Ultimate Guide to SEO Training

The learning process of SEO (search engine optimization) can be quite a tedious task. It is highly important that you learn patience when entering the world of internet marketing, or you can go into somewhat of an information overload and be tempted to quit entirely. You will have to learn: What Search Engine Optimization truly is; How to optimize Your website for SEO; And you probably want to know how long it will be before you see the desired effects.

What is Search Engine Optimization?

o 195b80eeeac7b9c07256a3906ff84d8e1f685a171f3fdece9f85e16ae9f0471a4-395b80eeeac7b9c07256a3906ff84d8e1f685a171f3fdece9f85e16ae9f0471a4 of the body of your article

o Put keywords in your title tags & meta-tags

How Long Will SEO take?

Depending on what your keyword is, it can be anywhere from a couple of days to a couple of months. You want to make sure you are trying to rank high for long-tail keywords that get tons of searches, but have little competition. By doing this you will heighten the chances of your website attracting targeted search engine visitors. You will also see results much faster.

Search Engine Optimization Techniques

Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today.

Step #1 - Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

To gain higher rankings.
To redesign your Web site to be more user friendly.
To implement SEO basics throughout your site to make it search engine friendly.
To increase your visitor response online.
To open additional windows to your site through social media marketing.
To launch an article marketing plan.
Or all of the above.

What ever your goal is it is important to write it down and post it where you can see it every day. "Goals that are not written down are just wishes."

Step #2 - Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site. Let's take the goals above and see how the keyword research you learned to perform in your seo training can be used.

Higher rankings can be achieved by finding those keywords in your industry that have a high KEI (Keyword Effectiveness Index) and low competing pages. You should concentrate on finding five phrases that you can work on simultaneously.
By redesigning your Web site you can be including your new found phrases and work them into your sales copy. If you are creating a new site this is the ideal time to make sure you are concentrating on your visitors experience while on your site.
- Include a call to action above the fold
- Contact information above the fold in straight html including area code and zip code.
- Only use Flash in small elements and not as the whole page.
- Include something that will grab your user's attention. Something out of the normal that will make your visitor stop and take notice of your page.

· Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.

Step #7 - Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learnin your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don't let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

The first place would be Google, Yahoo! and MSN's Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them.

Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.

Continue learning by attending your favorite SEO Training provider's courses on a yearly basis. Principles and techniques change often so always keep on top them.

Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.

SEO Tutorial Step By Step Memphis, TN

Good SEO Courses: Why, How, When and Which in Memphis, TN?

We all know the importance of well versed, managed and systematic content of a site which makes it more appealing and attractive. If a site is to be well designed then it must contain relevant information and data which in turn gives the site more value gains in the SEO market. These SEO training institutes are basically providing training to the site owners and webmasters, so that they can make their websites highly visible on the search engine operations available on the internet. Here a person can learn something unique.

There are various events available in Memphis, TN but if we talk about SEO Workshop Institute in Memphis, TN , one can easily grasp the terminology which helps you to increase the utility and efficiency of the internet. The SEO classes are offering you a helping hand through classrooms and online classes according to the comfort of the learners, based on the priorities they have. And the learners can gather a lot of knowledge about the SMO, SEO and SEM where SMO stands for social media optimization, search engine optimization is SEO and SEM stands for search engine marketing.

1. A student becomes eligible to help their clients to increase their ranking in the search engine optimization.
2. Capable in working on On page and off page optimization.
3. It tells you what needs to be done on the site and understand how search engine works.
4. A person can work part time in companies.
5. They can also work as a search engine optimization.
6. Can work as a freelancer.

Best Seminar SEO in Memphis

These SEO trainings in Memphis, TN make it a perfect choice for the students who really want to have a future in the field of webpage maintenance and designing and who also want to help their clients to improve their ranking throughout the internet.

Article Writing SEO Tutorials Tips For Beginners Plus Continuing Web Content Creators

Creating a website that is not accessible to search engines, is like writing a book with no titles, punctuations, or paragraphs. Although the information is there, it is hardly possible to envisage. This is a problem that has presented itself to the Joomla community since the days of it's ancestor Mambo. Web Developers were constantly forced to weigh the ease and organization of a Content Management System with the priority of search engine presence.

With the advent of Joomla 1.5 and a small amount of work, even a novice web developer or business owner can optimize Joomla 1.5 with the SEF Patch. This Patch was released to augment and "hack" the Search Engine Optimization (SEO) files that already exist in Joomla 1.5's core, and upgrade them to complete more functions such as applying Meta tags to Sections and Categories, removing the Joomla Generated metatags, place html titles on pages, insert robot commands, and institute bot specific commands.

Understanding Some Search Engine Basics

One of the method's that a search engine uses to determine where a site ranks for a certain keyword is by determining its relevancy to that keyword. Meta Tags, are Tags that the search engine reads to determine what content that a page should be relevant to. It also reads the site title, and URL to see where they fit in to the description.

For example if XYZ service is the service that a John Doe's website provided and a potential surfer were to search for XYZ Service, John Doe would be most likely to come up high in the rankings if the following were true: ~his site is http://www.xyzservice.com, or as a back up if its taken [http://www.???????.com/xyzservice]. It is important that John Doe's website contain the name XYZ service somewhere in the URL. ~His site title contains pages named after keywords associated with xyz service. (I.E. if xyz service is a restaurant than he would want pages with the title tag of xyz menu, about our xyz service, our xyz locations.) ~One of the keywords in the Meta Tag should be XYZ service, as well as other relevant tags that are likely to appear in the content of the site. (i.e. the if local the location of the service, style of xyz service offered, other variations of names for xyz service.) ~The search engine will then look to match the keywords with the content of John Doe's associated page. For the index page it is important that the article content contain many if not all of the keywords. Each page should have the keywords and content that make it relevant to a search. (I.E. th restaurant menu page should have content and keywords that are pertinent to the search XYZ service menu, XYZ service food, etc)

Download the patch, and unzip it to an empty directory in your computer. Log into your FTP program once again, select the root directory of the Joomla install, and drag the folders and files over. Be careful not to insert them into another folder. Select overwrite all files when asked. This will now overwrite the specific core files that are pertinent to that installation with the optimized patch.

Log back into your Joomla account, and you should see a New SEO button on your global setting field. Now when adding content you will have an HTML title option available, as well as a robot command (index, follow).

Warning: It is best to apply this patch before adding content. If you already have content delete all meta information and alias titles before patching. Some people have reported duplicate titles if this isn't done.

You can also disable the Joomla meta generator, which is useless to the average website.

When adding menu items, (sections, categories, or articles) you can now add meta content, titles, and tags for them as well. This is an highly beneficial feature for multi-level sites that utilize the section and category features.

Once this is completed your site has now advanced greatly in its readability by search robots. It's as if a person took that book without the correct spelling and punctuation and ran it through a grammar and spell checker. It comes out a great deal more comprehensible, as will your website.

SEO Training - Easy Ways to Be a SE Optimizer?

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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