Why participate in an SEO training course in Cleveland?
There are many reasons to consider doing optimisation courses.
We all know that the internet is a wonderful place to find or provide information. The internet revolution has changed our lives as much as the arrival of the Bronze Age or the Atomic Age.
Search engine optimisation (SEO) is the application of techniques designed to bring webpages to the top of search engine results pages for targeted keywords to increase visitor numbers. Search engine optimisers specialise in promoting websites for clients. Some optimisers find it academically challenging although the primary interest of most is to provide excellent professional service for financial reward.
There are more opinions on how to move webpages to the top than optimisers. Every statement that most optimisers would accept will be challenged by someone who claims to be the world’s greatest expert. For example, most would say that you are unlikely to achieve top positioning if your targeted keywords are not in the Page Title tag – that it is the top on-page factor. The occasional experienced optimiser will disagree. Evidence based research providing compelling data to confirm that an opinion has merit is difficult to find. There is not even one peer reviewed internationally recognised journal or website edited by experts with appropriate academic qualifications.
Google is the most popular search engine and everyone with a website wants to be at the top for their search terms. Search engines are e-commerce companies that accumulate wealth in proportion to their popularity. It is in their individual interests to enhance their programs that position webpages in the order that best answers a search request.
There are at least 200 factors in the Google positioning program (algorithm). Just to make it interesting, Google changes their positioning algorithm at least once a day and brings in major changes at less frequent intervals. The bottom line is that Google holds the key to enormous potential wealth but the combination to unlock it is as closely guarded as Fort Knox.
Search Engine Optimization Training in Cleveland
Where can I find a good search engine optimisation course in Cleveland ?
By its very nature, those who provide a good training will advertise it online. As you surf the net, you will spot endless courses.
There is much to be said for courses run by recognised academies, colleges or universities. For example, in Cleveland there is one with some of the local leading lights, with 10 acclaimed experts, from the Cleveland’s new media industry who have joined forces with advanced webmasters in Cleveland to produce a groundbreaking new search engine optimisation (SEO) course designed to improve search and social media marketing skills.
This depends when you feel that you need to move up a gear and also the level you have reached. Of course not everyone feels the need for training.
There are courses at basic level, intermediate level and advanced level.
The social media websites such as Facebook and Twitter have an effect on SEO but there is debate on their exact role. It probably varies according to different niches. There are SEO courses in Cleveland focused on social media. There are special interest courses – for example there is a training course available in Cleveland for web designers covering [tag].
Search Engine Optimization Training - Pros and Cons of SEO Training
Creating a website that is not accessible to search engines, is like writing a book with no titles, punctuations, or paragraphs. Although the information is there, it is hardly possible to envisage. This is a problem that has presented itself to the Joomla community since the days of it's ancestor Mambo. Web Developers were constantly forced to weigh the ease and organization of a Content Management System with the priority of search engine presence.
With the advent of Joomla 1.5 and a small amount of work, even a novice web developer or business owner can optimize Joomla 1.5 with the SEF Patch. This Patch was released to augment and "hack" the Search Engine Optimization (SEO) files that already exist in Joomla 1.5's core, and upgrade them to complete more functions such as applying Meta tags to Sections and Categories, removing the Joomla Generated metatags, place html titles on pages, insert robot commands, and institute bot specific commands.
Understanding Some Search Engine Basics
One of the method's that a search engine uses to determine where a site ranks for a certain keyword is by determining its relevancy to that keyword. Meta Tags, are Tags that the search engine reads to determine what content that a page should be relevant to. It also reads the site title, and URL to see where they fit in to the description.
For example if XYZ service is the service that a John Doe's website provided and a potential surfer were to search for XYZ Service, John Doe would be most likely to come up high in the rankings if the following were true: ~his site is http://www.xyzservice.com, or as a back up if its taken [http://www.???????.com/xyzservice]. It is important that John Doe's website contain the name XYZ service somewhere in the URL. ~His site title contains pages named after keywords associated with xyz service. (I.E. if xyz service is a restaurant than he would want pages with the title tag of xyz menu, about our xyz service, our xyz locations.) ~One of the keywords in the Meta Tag should be XYZ service, as well as other relevant tags that are likely to appear in the content of the site. (i.e. the if local the location of the service, style of xyz service offered, other variations of names for xyz service.) ~The search engine will then look to match the keywords with the content of John Doe's associated page. For the index page it is important that the article content contain many if not all of the keywords. Each page should have the keywords and content that make it relevant to a search. (I.E. th restaurant menu page should have content and keywords that are pertinent to the search XYZ service menu, XYZ service food, etc)
Download the patch, and unzip it to an empty directory in your computer. Log into your FTP program once again, select the root directory of the Joomla install, and drag the folders and files over. Be careful not to insert them into another folder. Select overwrite all files when asked. This will now overwrite the specific core files that are pertinent to that installation with the optimized patch.
Log back into your Joomla account, and you should see a New SEO button on your global setting field. Now when adding content you will have an HTML title option available, as well as a robot command (index, follow).
Warning: It is best to apply this patch before adding content. If you already have content delete all meta information and alias titles before patching. Some people have reported duplicate titles if this isn't done.
You can also disable the Joomla meta generator, which is useless to the average website.
When adding menu items, (sections, categories, or articles) you can now add meta content, titles, and tags for them as well. This is an highly beneficial feature for multi-level sites that utilize the section and category features.
Once this is completed your site has now advanced greatly in its readability by search robots. It's as if a person took that book without the correct spelling and punctuation and ran it through a grammar and spell checker. It comes out a great deal more comprehensible, as will your website.
Make Joomla 1.5 Search Engine Friendly
The learning process of SEO (search engine optimization) can be quite a tedious task. It is highly important that you learn patience when entering the world of internet marketing, or you can go into somewhat of an information overload and be tempted to quit entirely. You will have to learn: What Search Engine Optimization truly is; How to optimize Your website for SEO; And you probably want to know how long it will be before you see the desired effects.
What is Search Engine Optimization?
o 182bfdd304ec55dbaad54b3b12364d7b98ad3890ab45f8087b672f6c841641112-382bfdd304ec55dbaad54b3b12364d7b98ad3890ab45f8087b672f6c841641112 of the body of your article
o Put keywords in your title tags & meta-tags
How Long Will SEO take?
Depending on what your keyword is, it can be anywhere from a couple of days to a couple of months. You want to make sure you are trying to rank high for long-tail keywords that get tons of searches, but have little competition. By doing this you will heighten the chances of your website attracting targeted search engine visitors. You will also see results much faster.
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